Who Are We

The Fat Pizza is the UK’s fastest-growing pizza brand, combining award-winning tech, a secret dough recipe, and proven operations. With expert support, AI-driven marketing, and rapid expansion, we offer franchisees a scalable, profitable opportunity in a booming market.

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40+

LOCATIONS

500k+

AVERAGE REVENUE

2 months

BREAK EVEN

1 month

TO OPEN

Why the fat pizza

Multi-award-Winning chain

British Takeaway Awards 2018
QSR Editor's Choice Award 2025
PAPA Best Pizza Delivery Award 2021

And Many More...

Call Centre

No phones ring in any of our franchised stores. Our UK-based call centre deals with all orders and queries from customers

The AI

Experience an almost entirely automated process, with AI phone responses alongside our call-centre, operations tablets in every store to manage every detail, and new AI-powered marketing, analysing each customer for the greatest ROI

Monthly Sales Upwards of £100k

Our high-volume stores consistently achieve revenues upwards of £100k, outperforming competitors

Low Start-up Costs

Convert existing takeaways from as little as £12,000, or start from scratch for £80,000

Proven Model

With over 30 years working in the pizza industry, we have produced our formula to guarantee the success of our franchisees

Remember - our food is easily the best around too!

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How we are better

  • The Fat Pizza delivers unbeatable quality - our secret dough, made fresh in-store daily, underpins a menu spanning signature pizzas, gourmet burgers, sides, and desserts

  • Our AI-powered digital marketing drives revenue - with every campaign backed with precise data and measurable ROI

  • Experience 24/7 support along every step of the way, helping you grow your franchise

  • Work alongside decades of experience in the field, led by the chairman of the PAPA Association and a family-run business

  • We have the biggest pizza around - great taste, but even better marketing!

And don' t forget - we have the best pizza around too!

Frequently Asked Questions

How much does it cost to open a Fat Pizza franchise?

A new store typically costs around £80,000, including a franchise fee, equipment, initial stock, and refurbishment

What ongoing fees or royalties apply?

A 7% ongoing royalty, calculated on sales, covers centralised services including marketing support and our UK based call-centre

How long until my franchise is profitable?

Our model is designed for fast returns. Stores typically break even within 4-6 weeks, reaching weekly sales of £6k quickly. After break-even, the goal is to grow sales beyond £15k per week.

What support do I receive in choosing and setting up a location?

We help you identify suitable sites from data and demographics, whether it be a pub or a takeaway, aiming to maximise your growth potential. You'll receive lease negotiation support, kitchen design, and flow planning for operational efficiency.

What technology will my franchise use?

We pride ourselves in remaining at the forefront of technology and AI. As a franchisee, you will benefit from AI-driven centralised ordering, dispatch, and marketing, coupled with chatbots for reviews and feedback and an automated system.

Do you offer master franchise or international opportunities

Definitely. We have outlets in Dubai, and interest is strong across continents